Practical Tips on Writing Press Releases for Search Engine Optimization

As a business owner the first thought that comes to mind when you think about press releases is how to use them to grab the attention of a reporter and get a story about your business in the local newspaper. Getting a story published is definitely one of the best results possible from a press release, but if that is your only goal when sending out a press release you are wasting 2/3rds of the marketing... [Click here to Read more]

Practical Advice on How to Use Press Releases to Generate Leads

A business website should be more than an expensive fancy business card. Of course you should have a website to cover that ground for you, but a website can do so much more to help your business turn a profit. You can use the power of press releases to turn your website into a money machine for your business. The lifeline of any type of business is a steady supply of interested potential customers.... [Click here to Read more]

How to Use Press Releases to Drive Customers to Your Website

You’ve spent a lot of money having a great website built to represent your business online. Now what? You need potential customers to see the website so they will, hopefully, want to do business with you. Here are several ways you can use press releases to drive customers to your website: 1- Use press releases to build links to your website so that the search engines will notice it and include it... [Click here to Read more]

How to Increase the Online Credibility of Your Business with Press Releases

One of the biggest hurdles a business must overcome when marketing online is the inherent distrust that consumers have of the information they find online. The same customer who immediately believes the crazy stories included in the emails written by strangers but forwarded to them by their friends, will take some convincing to trust the information they read on your website. Press releases can be... [Click here to Read more]

5 Tips on Marketing Your Business with Press Releases

A press release is an official announcement of current newsworthy events related to your business. In the past, a press release was intended only to draw the attention of journalists in the hope they would include news about your company in the local section of the newspaper. In today’s online society a press release can be a valuable marketing tool intended to draw the attention of journalists,... [Click here to Read more]